Social media is no longer a "new frontier." Perhaps more than any other medium of communication that preceded it, social media provides a platform to reach farther across broad physical and cultural boundaries than ever before. How we use social media is impacted by the culture from which it originates. The messages we send are likewise culturally transformed, or at least significantly filtered, by the culture of the recipients of our messages. What is gained or lost in this transmission of information, heavily dependent on technology, but for which little attention as been paid to cultural filters and ramifications?