Have alumni who have gone home meet with prospective students. Some are willing for you to give out their contact information, but the best way we have found to connect them is to have a big dinner where you invite alumni and prospective students and have a fun evening. We try to have one of these each year in our major countries.
July 2013:International Student Pre-arrival Information
NAFSA is interested in hearing from you about the different ways you inform new incoming international students about your campus culture prior to their arrival. We are interested in all ideas, and specifically those that involve peer-to-peer communication.
Use Blog / Weibo / Facebook / etc.
Get clubs, current students, professors, alumni, etc to create and post content. Use regularly (post a couple of times a week). Over time, you have developed a community where prospective students, current students and alumni can interact and learn about the culture of the university.
The International Student Association is utilized to answer questions from new students about how to get involved on-campus once they arrive. They talk about the ISA meetings, but also talk about individual country clubs as well as volunteer and leadership clubs on campus.
Current students are involved in live chats with newly admitted students over the summer to answer basic questions about places to live close to campus, where to shop, how to get to campus from the airport, etc.