Social media is no longer a "new frontier." Perhaps more than any other medium of communication that preceded it, social media provides a platform to reach farther across broad physical and cultural boundaries than ever before. How we use social media is impacted by the culture from which it originates. The messages we send are likewise culturally transformed, or at least significantly filtered, by the culture of the ...more »
Use Blog / Weibo / Facebook / etc.
Get clubs, current students, professors, alumni, etc to create and post content. Use regularly (post a couple of times a week). Over time, you have developed a community where prospective students, current students and alumni can interact and learn about the culture of the university.